The truth is that there is no single formula, but if we go back to the concept that indicated at the beginning of the article we will focus on how to create an atmosphere conducive to induce the sale. A series factors must be considered to achieve this goal: 1. before that nothing, the service must be able to generate an optimal navigability. The potential customer should feel comfortable finding product, see its features and even be able to compare each and other models or brands in the case of tangible, or benefits in the case of services. This is achieved through appropriate, clear menu shortcuts and always in sight. At the same time there are dozens of services online that allow you to interact directly with the visitor by demand or by pressing an online conversation (I recommend COMM100, which is free and very complete).

If you can’t be an optimum time to address questions live online, you must find ways that the lack of a dependent would be replaceable by a navigation friendly and direct, without too many turns. The goal is to make that visitors always find the information required to decide a purchase, as well as in a physical store successful, where their employees are always at your disposal to meet your doubts and queries. 2. The atmosphere when you walk into a store will feel different perceptions that sometimes pass unnoticed to your conscious, but your subconscious will be processing much information that will be decisive at the time of the final decision. Daryl Katz has much experience in this field. The position of the racks, the amount of illumination, colors, the smoothness of the floor, ambient music, availability of employees at your disposal are factors that will cause you to stay inside the store or exit as quickly as possible. It will depend on what how well things have become. In the case of your virtual store, they are colors in the background, the quality of the images, layout elements that will cause that pleasant feeling or displeasure in your visitors.

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